The idea that the company is called dream works shows that it is almost like a factory where dreams are being created. The fact that
the clouds have been lit up by the moon connotes happiness as a result of the bright lights, this is also important as clouds are generally associated with rain. Also, the purple connotes royalty and power which therefore connotes that dream works have a lot of power in the film industry.
The name 'Universal' connotes that they are a well known production around the world. It also suggests that the productions will be available everywhere and anywhere. The earth connotes that the productions are out of this world. The fact the font is in gold also connotes that the film company is important and wealthy as gold is often associated with this.
The name 'Take Two' connotes that you don't always get things right the first time but you will eventually get there. The writing is sans serif which is easy to read therefore the audience are able to recognise the logo straight away. The bold letters 'T' are made out of show reals this emphasises that they are a good company. Also the fact the logo is simple and it black and white conveys that they
are a traditional company.
The yellow and blue used in this logo are contrasting course therefore this makes the logo stand out and become memorable. The sky in the background connotes that the Warners Bros aim high and have no limits. The use of serif font connotes that the film will be of the best quality due to the fact the writing is quite formal.
The spotlights connote that famous people will be in their films therefore that the are a good company. The stairs leading up to the sky connotes that the are achieving greatness. The use of gold writing connote that the company are the best of the best as gold is often associated with being superior. Clouds are normally associated with bad weather whereas in this logo they are lit up by the spotlights therefore they connote happiness.
The red background is a statement colour which therefore makes the logo stand out. this is a clever logo due to the fact the lines around the word film not only complete the title but it also underlines the word 'film' this therefore emphasises it. The contrast of the red and white also make it stand out and therefore interests the audience.
The black and white theme connotes that the film company is classic and original. The writing in san serif, this is a simple font therefore it is easy to read and helps to connote the film companies traditional approach. The pattern is the same that you would see on a directors clapper board this connotes the film company is very dedicated to their work.
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