Evaluation 4 - Who Would Be The Audience For Your Media Product?

• Are you male or female? Female 
• How old are you? 16
• Where do you live? In a large town 
• What film genres do you prefer? Romantic comedy, teen angst, horror and comedy
• What do you like to wear most? Casual clothes, fashion clothes
• Where do you like to shop mostly for these? Topshop, River Island and New Look.
• What do you like to do in your spare time? Shopping, parties, seeing friends and go to the cinema.
• What do you spend most of your spare money on? food and clothes

The demographics of our target audience are:

The age of our target audience that we are aiming at will be from 12 - 18 years old but we are more specifically aiming our film at older teenagers. Our film opening is mainly aimed at females because the characters are mainly female but could interest some males specifically homosexual males because there is a homosexual male in our film opening . The class of people that our filmed is aimed at are working/middle class people who are part of a medium size working family and like to socialise with other people of the same class. Our film is aimed at white British people because the actors in our film are of a white race therefore it will be generally more appealing to people of a white race.   Our film has one protagonists which is an innocent teenage girl who is 16 years old. We feel that aiming our film at teenagers from 12 -18 but mainly older teenagers is appropriate because this age group will be able to relate well to the characters in our film. We also think that the film will appeal more to females because there are mainly female characters in our film therefore the female audience can relate to them.

The psychographics of our target audience are:

Teenagers often like to go out to parties in their spare time and to socialise with their friends therefore teenagers are likely to watch our film because in our opening there is a party where people are socialising. We feel that teenagers are the likely audience for our opening because the characters in our film opening are  relatable to the target audience of teenagers because they are teenagers themselves. The background music is upbeat like you would find at a party therefore this is appealing to teenagers because they stereotypically listen to this style of music. Teenagers are interested in gossip and drama therefore we have made our opening engaging  due to the fact there is drama in our opening as a result of  this it is appealing for our target audience because this is what they like and are interested in. We want our target audience to believe that our film opening is like a true story and feel the way our characters do in the opening. Our film does look like a true story to our target audience because this can happen to any teenager and most teenagers lives are stereotypically full of drama.